British Journal of Marketing Studies (BJMS)

EA Journals

CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM: A CASE STUDY OF FLOOR MILLS IN BAHAWALPUR DISTRICT

Abstract

Introduction: Customer Relationship Management is the big issue in business world because the business and growth of every firms depends upon it. It is very important field that needs in-depth analysis. The author has intended to investigate it in this research paper. Objective: The objective of this research paper is to analyze the Customer Relationship Management in Flour mills of Bahawalpur and how these mills are managing their customer relations strategically. Methodology: This is an exploratory research in which deductive approach has been applied. Structured questionnaire technique has been used for data collection. Findings: The study concludes that CRM is being well strategized for the long term as it is formulated, implemented and practiced in a systematic manner. Contribution: This study can be useful in studying the customer relationship practices in other flour mills of Pakistan as this study provides basis for further research.

Keywords: Customer Relationship Management, Customer Relationship Strategy., Flour Mills

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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