CONFIRMATION THEORETICAL MODEL OF SUSTAINABLE CONSUMPTION

The organic food and product market is a reality in more than 130 countries, including Mexico. The aim of this research was to identify if sustainable consumption may be explained by three factors: Marketing Strategies, Consumer Behavior and Demographics data. In this study, the test designed by Salgado-Beltrán and Beltrán-Morales (2011) consisting of 10 questions … Continue reading CONFIRMATION THEORETICAL MODEL OF SUSTAINABLE CONSUMPTION