British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol 2, Issue 2, June 2014

THE EFFECT OF QUALITY COST MANAGEMENT ON FIRMS PROFITABILITY

Keywords: Cost, Effect. Quality, Management, Profitability

Article Pages: 12-26

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CONFIRMATION THEORETICAL MODEL OF SUSTAINABLE CONSUMPTION

Keywords: Consumer Behavior and Demographics data., Marketing Strategies, Organic Food

Article Pages: 27-36

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PERCEPTION OF BANKS’ STAFF ON COMPETITION AND MARKETING STRATEGIES IN NORTH-EASTERN NIGERIA

Keywords: Bank marketing, Competition, Environment, Marketing Performance, Marketing Strategies

Article Pages: 43-53

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI:
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