Tag Archives: Social media

Effects of the Social Media in the Marketing of Political Candidates in Nigeria (Published)

Social media are new information network and information technology using a form of communication utilizing interactive and user-produced content, and interpersonal relationships are created and maintained. More recently, the prominence of social media has been particularly highlighted in politics, given the fact that the use of social networking sites (Facebook) and micro blogging services (Twitter) are believed to have the potential of positively influencing political participation. The use of social media platforms are important tools within political communication campaigns to secure victory and encourage interaction between political parties/candidates and voters, and most times to portray positive image of the political candidates. Incidentally, in Nigeria, the everyday use of social media by politicians, and the manner in which the user-citizen interacts with the social network sites/pages of politicians has received rather less attention. Essentially, politicians expect the communication relationship to be positive and of benefit to them, thus, political gladiators of all shades of opinions, ideologies, intents and goals use the media with the belief that political communication through them might exert pressure or influence on people’s perception and behaviours and this has given rise to both ethical and unethical political communication and desperate political contenders manifesting bad governance, thereby, leading to social and economic infrastructural neglect and security of lives and property. The main objective of the study is to determine the effect of social media in projecting the image of political candidate in Nigeria. The research adopted the descriptive survey design. The population of the study comprises of the masses [i.e. the electorate] and the members of political parties (political candidates) in Nigeria who uses social media. Primary data and secondary sources of information were employed. Data were tested using simple percentages, Pearson Moment Correlation Coefficient and Regression analyses at 0.05 level of significance. Findings from the study showed that: There is a significant positive relationship between usage of Facebook as an awareness social media tool and projection of a political candidates’ image in Nigeria(r = 0.764; F = 418.677; p < 0.05). Blogging as a credible social media tool to a large extent influences image of a political candidate in Nigeria (r = 0.728; p<0.05). It was concluded that social media serve as credible tools and are capable of influencing the image of political candidates in Nigeria. The study therefore recommended that political candidates should carefully plan and execute communication strategies using various social media tools, so as to fully enjoy the inherent benefits of the social media tools (i.e credibility and awareness).

Keywords: Cognitive Response Theory, Expectancy Violation Theory and Source Credibility Theory, Social media

Perception of the Use of Webquest for Academic Purposes among Undergraduate Students in Rivers State, Nigeria (Published)

This study was carried out to ascertain the undergraduate students’ perception on the use of WebQuest for academic purposes. It was conducted in three tertiary institutions in Rivers State. The sample comprised 300 respondents randomly selected from three tertiary institutions in Rivers State. Two research questions and two null hypotheses were used for the study. Mean scores, Standard deviation, ANOVA, and Regression Analysis were the statistical tools used in the study. It was found that WebQuest is used in fostering discussion outside classroom; bringing about collaborative research in the classroom, and facilitating social interactions among learners. In terms of attitude, respondents generally have favourable attitude towards use of WebQuest. The study revealed that significant differences exist in WebQuest usage across the three universities involved in the study and significant differences exist in the use of WebQuest between male and female respondents; and in attitude of students towards WebQuest. Based on these findings, the study recommend that the use of WebQuest should be incorporated into the university curriculum for enhanced university education system.    

Keywords: : Academic Performance, Social media, WebQuest

The Impact of Social Media on University of Cape Coast Psychology Students’ Academic Performance (Published)

The study was conducted to find out the impact of social media on University of Cape Coast Psychology students’ academic performance. Descriptive survey and convenient sampling were the research design and sampling technique used respectively. The sample size of the study was two hundred (200) psychology students of the university of Cape Coast. Three research questions were posed to guide the study. Research findings showed that a greater number of psychology students in the university had access to the internet.To this end the researcher recommended that social networking sites should be created for educational purposes. This is to create a balance between social networking and academic activities of students to avoid setbacks in the academic performance of students.

Keywords: Communication and Homepage., E-learning, Facebook, Internet, Social Networking, Social media, Twitter, Websites

How Wechat Has Changed the Face of Marketing in China (Published)

This paper discusses WeChat and considers how and why it has totally changed the way that marketing is done in China. WeChat is able to seamlessly join together a plethora of activities that combine several different platforms that are separate entities (e.g., Facebook, LinkedIn, PayPal, etc.) in the United States and the rest of the world. We first examine the censorship in China in the past and present, provide a short history of WeChat, and present the current status of WeChat with respect to several measures. We then delineate how WeChat is different from any other social-medial platform, and how it is able to positively infiltrate virtually all aspects of Chinese consumers’ lives. Lastly, we discuss how WeChat has already been emulated by other social-media platforms, and what to expect from WeChat in the future.

 

Keywords: Marketing in China, Mobil technology, Social media, WeChat

Investigating the Influence of Social Media on Sociability: A Study of University Students in Nigeria (Published)

This article investigates the influence of social media on the university students’ sociability in Nigeria. Structured questionnaires were used to collect data from 250 students at BIU and 350 students at DELSU through heterogeneous samples in different faculties and departments of respective institution. The data derived were subjected to descriptive statistics with simple percentage, chi-square test and one-way ANOVA. Findings revealed that age, year of study, family income plays decisive role in respondents’ ability to exploit the benefit of social media utilization for sociability. Further, majority of the respondents were observed to use Facebook as major platform for friendship sociability, with mobile media (feature phone with internet connection and smartphone) as a medium of constructive sociability behaviour and respondents’ friendship size of above 200 demonstrate the strength of respondents’ sociability practice. The study also found that the respondents’ frequency of interaction with friendship groups cut across different time frame with communication relations and socio-pleasure as a means of strategic sociability fulfilment. Future research should focus on why university students use social media for romantic sociability since evidences are emerging on the relations of social media sociability and romantic behaviour of young people.

Keywords: Abraka (DELSU), Benin City (BIU) and Delta State University, Benson Idahosa University, Nigeria, Social media, sociability

Temporary Social Media (Published)

Social Media has gain popularity in the last few years and have infiltrated mainstream of human endeavour such as businesses, academics environment, politics, industries, etc because of its relevance in social networking and the high rate of content shared across the platform. Even with the high rate of usage of this social media, sometimes people wish that some of the post on this platform vanishes as some are made out of error or emotional distress. This paper introduced the subject social media, describe what is social media, how to join the social media network such as Facebook, twitter, and mainstream of social media. Also discussed the advantages and disadvantages of social media and future of social media, where we stated that temporary social media holds great promises for the future users of social network sites

Keywords: Facebook, Network, Social media, Temporary, Twitter

The Impact of Social Media on University of Cape Coast Psychology Students’ Academic Performance (Published)

The study was conducted to find out the impact of social media on University of Cape Coast Psychology students’ academic performance. Descriptive survey and convenient sampling were the research design and sampling technique used respectively. The sample size of the study was two hundred (200) psychology students of the university of Cape Coast. Three research questions were posed to guide the study. Research findings showed that a greater number of psychology students in the university had access to the internet.

To this end the researcher recommended that social networking sites should be created for educational purposes. This is to create a balance between social networking and academic activities of students to avoid setbacks in the academic performance of students.

Keywords: Communication and Homepage., E-learning, Facebook, Internet, Social Networking, Social media, Twitter, Websites

Perceptions on the Commercialisation of the Malu: A Case of Samoa (Published)

The art of Samoan tattooing or Tatau has been widely researched by scholars. Most scholarly, medical and artistic studies examine Samoan tattooing with greater interest on the male tattoo (pe’a) while the female tattoo (malu) is insignificantly explored. Traditionally, the malu was reserved for the taupou, (the daughters of high chiefs). Today, no such reservation seems to be in place and pretty much any woman or girl, Samoan, part Samoan or non Samoan may receive a malu provided they can afford the costs and tolerate the pain. Perceptions on the commercialisation of the malu are deeply debated and vigorously contested on social media and online discussion forums. Perceptions on the commercialisation of the malu from Samoans and non Samoans residing in Samoa are nonexistent in academia. This research paper presents the results of a small scale study that investigated the perceptions of Samoans, part Samoan and non Samoans living in Samoa on the commercialisation of the malu. The paper intends to highlight similarities and differences in perceptions amongst participants living in Samoa and bloggers residing outside of Samoa. The paper presents a number of interesting themes drawn from the study on the commercialisation of the malu.

Keywords: Commercialization, Malu, Online Discussion Forums, Perceptions, Samoan Tattooing, Social media, Tatau

Perceptions on the Commercialisation of the Malu: A Case of Samoa (Published)

The art of Samoan tattooing or Tatau has been widely researched by scholars. Most scholarly, medical and artistic studies examine Samoan tattooing with greater interest on the male tattoo (pe’a) while the female tattoo (malu) is insignificantly explored. Traditionally, the malu was reserved for the taupou, (the daughters of high chiefs). Today, no such reservation seems to be in place and pretty much any woman or girl, Samoan, part Samoan or non Samoan may receive a malu provided they can afford the costs and tolerate the pain. Perceptions on the commercialisation of the malu are deeply debated and vigorously contested on social media and online discussion forums. Perceptions on the commercialisation of the malu from Samoans and non Samoans residing in Samoa are nonexistent in academia. This research paper presents the results of a small scale study that investigated the perceptions of Samoans, part Samoan and non Samoans living in Samoa on the commercialisation of the malu. The paper intends to highlight similarities and differences in perceptions amongst participants living in Samoa and bloggers residing outside of Samoa. The paper presents a number of interesting themes drawn from the study on the commercialisation of the malu.

Keywords: Commercialisation, Malu, Online Discussion Forums, Perceptions, Samoan Tattooing, Social media, Tatau

Perceptions on the Commercialisation of the Malu: A Case of Samoa (Published)

The art of Samoan tattooing or Tatau has been widely researched by scholars. Most scholarly, medical and artistic studies examine Samoan tattooing with greater interest on the male tattoo (pe’a) while the female tattoo (malu) is insignificantly explored. Traditionally, the malu was reserved for the taupou, (the daughters of high chiefs). Today, no such reservation seems to be in place and pretty much any woman or girl, Samoan, part Samoan or non Samoan may receive a malu provided they can afford the costs and tolerate the pain. Perceptions on the commercialisation of the malu are deeply debated and vigorously contested on social media and online discussion forums. Perceptions on the commercialisation of the malu from Samoans and non Samoans residing in Samoa are nonexistent in academia. This research paper presents the results of a small scale study that investigated the perceptions of Samoans, part Samoan and non Samoans living in Samoa on the commercialisation of the malu. The paper intends to highlight similarities and differences in perceptions amongst participants living in Samoa and bloggers residing outside of Samoa. The paper presents a number of interesting themes drawn from the study on the commercialisation of the malu.

Keywords: Commercialization, Malu, Online Discussion Forums, Perceptions, Samoan Tattooing, Social media, Tatau

Impact of Social Media on Agricultural Extension in Kenya: A Case of Kesses District (Published)

The introduction of social media and web 2.0 applications has opened up a platform that agricultural extension officer’s, farmers, agricultural institutions and non-governmental institutions utilize to disseminate and exchange agricultural information. The objective of the study was to assess the use of social media as a source of agricultural information with reference to farmers in Kesses District. The study adopted a descriptive survey and the major data collection tools were interviews from farmers who use social media platforms. The study purposively sampled farmers in Kesses District and data was analyzed both descriptively. From the analysis, it is evident that there is immense need for agricultural information among farmers in Kesses District. The study reveals that farmers in Kesses District have diverse source of agricultural information for example the internet, social media and extension services. Majority of farmers approach the use of social media in agricultural information seeking with a positive attitude, pointing to the assumption that social media is largely beneficial and convenient as a source of agricultural information. Among the most common challenges faced include poor network access, power outages, and costly charges when accessing the internet. This study recommends that information centers can be established in Kesses District whereby farmers can obtain agricultural information online and that social media should be fully utilized to provide; feedback, complement extension programs, access local and international markets and complement communication campaigns whose goal is to bring about agricultural development.

Keywords: Agriculture, Farmer, Information, Kenya, Social media, extension

IMPACT OF SOCIAL MEDIA ON THE BEHAVIOR OF TUNISIAN VOTERS: 2014 ELECTIONS (Published)

In the era of Web 2.0, social media are becoming more and more popular among politicians as well as their institutions as an indispensable tool for political messages broadcast, federation and mobilization of voters. Considered as means of communication, these social networking sites offer now real opportunities for innovative interaction (Dewing, 2010) . The use of these forms of social web quickly invaded the political arena, and drastically altered the political scenery.Thus, the main objective of this paper is to study the impact of online social media on voting behavior of the Tunisian voters in the 2014 elections. Through the data from a survey of a sample of 564 Tunisian voters, it was possible to unveil the debate about the political uses of social networks and identify their effect on the voting behavior of the Tunisian voters.

Keywords: Politics, Social media, Voting Behavior, social web

INFLUENCE OF SOCIAL MEDIA USAGE ON SELF-IMAGE AND ACADEMIC PERFORMANCE AMONG SENIOR SECONDARY SCHOOL STUDENTS IN ILORIN-WEST LOCAL GOVERMENT, KWARA STATE. (Published)

This study was designed to find out the influence of social media usage on self-image and academic performance among senior secondary school students in Ilorin-West Local Government, Kwara State. The study used ex-post factor design. Purposive and simple random samplings were used to select the sample. Four senior secondary schools with a total population of 1,660 and a sample size of 310 students were drawn and used for the study. Two questionnaires were used for the study: Social Media, Self-Image Questionnaire [SMSQ] and English Language and Mathematics Test [EMT]. Three research hypotheses were raised and tested. Pearson r and t-test, tools were used for the statistical analysis. The result shows that there is positive correlation between social media usage and self-image. The finding shows there is no correlation between social media usage and academic performance. The result also shows significant difference between male and female in social media usage. Recommendations were that: Students should be conscious of the time they spend on social media sites in order to have more time for their classroom activities and homework. Teachers should encourage the students to expend some meaningful hours on social media sites so as to make friends that would help increase their self-image.

Keywords: : Academic Performance, Self-Image, Social media

INFLUENCE OF SOCIAL MEDIA USAGE ON SELF-IMAGE AND ACADEMIC PERFORMANCE AMONG SENIOR SECONDARY SCHOOL STUDENTS IN ILORIN-WEST LOCAL GOVERMENT, KWARA STATE (Review Completed - Accepted)

This study was designed to find out the influence of social media usage on self-image and academic performance among senior secondary school students in Ilorin-West Local Government, Kwara State. The study used ex-post factor design. Purposive and simple random samplings were used to select the sample. Four senior secondary schools with a total population of 1,660 and a sample size of 310 students were drawn and used for the study. Two questionnaires were used for the study: Social Media, Self-Image Questionnaire [SMSQ] and English Language and Mathematics Test [EMT]. Three research hypotheses were raised and tested. Pearson r and t-test, tools were used for the statistical analysis. The result shows that there is positive correlation between social media usage and self-image. The finding shows there is no correlation between social media usage and academic performance. The result also shows significant difference between male and female in social media usage. Recommendations were that: Students should be conscious of the time they spend on social media sites in order to have more time for their classroom activities and homework. Teachers should encourage the students to expend some meaningful hours on social media sites so as to make friends that would help increase their self-image

Keywords: : Academic Performance, Self-Image, Social media

SOCIAL NETWORKS AS MARKETING TOOLS (Published)

The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted , the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes which required the revalorization of the role of the consumer in the marketing approach. Indeed, this one is not passive any more, but it becomes a co-value-creating for the company.

Keywords: Coproduction, Digital native, Marketing 2.0, Social media, Web2.0

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