This study investigates theoretically how to improve altruism considering the selfish nature and rational consciousness of man (homo economicus). Building on the standing ovation model, this study opined that homo economicus will only show altruism when it is rational and profitable to do so; that is, when the signal for altruistic behaviour outweighs the threshold. Thus, we conclude that homo economicus will continue to show altruism so far signal offsets the threshold for altruism to a point where they are equal.
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