APPLICATION OF E-MARKETING TOOLS IN THE PROMOTION OF DOMESTIC TOURISM IN KENYA

Abstract

The seminar papers take a Kenya perspective and looks at how e-marketing tools can be applied to promote domestic tourism in Kenya. The seminar will discuss the modern e-marketing tool used in marketing tourism products, the benefit of the modern e-marketing tools in the efforts to promote domestic tourism in Kenya, the seminar will also advice on how implement e-marketing in tourism business to increase traffic and lastly it will educate how e-marketing can be applied to targeting the local residences to increase income from domestic tourism. Lastly the seminar will give recommendation on how best to utilize e-marketing to promote Kenyan domestic tourism and areas for further study.

Keywords:

Unique Article ID: IJBMR-165a

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