Entrepreneurship Business and Communication Ability of Female Entrepreneurs in Rivers State

Abstract

The study investigated entrepreneurship business and communication ability of female entrepreneurs in Rivers State. Two research questions were posed to guide the study while one hypothesis was formulated and tested at 0.05 level of significance. A total of 245 female entrepreneurs were studied as sample, out of population of 750 female entrepreneurs in Rivers State. The instrument for the study was named Entrepreneurship Business and Communication Ability of Female Entrepreneurs in Rivers State Questionnaire (EBCAFERSQ). The EBCAFERSQ was a modified four point Likert scale ranging from Very Important to Not Important. Twenty (20) female entrepreneurs other than those used for the study validated the instrument and a reliability test using test-retest method yielded a correlation of 0.87. Mean rating and standard deviation was used to analyze the research questions and t-test for large group mean was used to test the hypothesis. Findings revealed that the respondents considered communication ability important in business success. Also, the respondents considered communication ability important as it is part of what makes them succeed in entrepreneurship business. Based on the findings and conclusions, recommendations made amongst others were that nongovernmental organizations (NGOs) should organize sensitization workshops and seminars in all local government areas within the State to create adequate awareness about communication ability and its’ important to entrepreneurs and female entrepreneurs should educate non female entrepreneurs on the important of communication ability in relation to entrepreneurship business growth and success. This could become possible if female entrepreneurs provide outlets for orientation.

Keywords: Communication Ability, Effective, Entrepreneur, Entrepreneurship Business, Female Entrepreneurs, Interplay, Methods

Unique Article ID: GJAHSS-155b
Article Review Status: Published

Pages: 14-22 (Download PDF)

Creative Commons Licence
This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License

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