European Journal of Logistics, Purchasing and Supply Chain Management (EJLPSCM)

EA Journals

RETAIL MARKETING OF FRUITS & VEGETABLES IN INDIA: A CASE STUDY ON EXPORT OF GRAPES FROM ANDHRA PRADESH, INDIA

Abstract

To develop an innovative technique to apply retail marketing and export of grape improvement techniques to a complete supply chain from farm to consumer. Design/ methodology/approach – Action research based on a Andhra Pradesh case study involving Post harvest loss in grapes for export market. Findings – Export market highlights significant opportunities to improve fruits supply chain performance, export perspective, profitability and relationships. Originality value – Drawing on both primary and secondary data, the paper examines how increasing demand and marketing costs, wastage impact on grape grower returns. Development of supply chain improvement methodology.

Keywords: Export, Grape, Market Channels, Retail market, Supply Chain, Value Chain

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ejlpscm@ea-journals.org
Impact Factor: 6.70
Print ISSN: 2054-0930
Online ISSN: 2054-0949
DOI: https://doi.org/10.37745/ejlpscm.2013

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