British Journal of Marketing Studies (BJMS)

EA Journals

Factors Affecting Competitiveness of Vietnamese Online Sales Websites in Integrating Tpp: A Study in Vietnam

Abstract

This study is to analyze the factors affecting competitiveness of Vietnamese online sales websites in integrating TPP (Trans – Pacific Partnership). Qualitative and quantitative research methods were used to carry on 800 online customers in Ho Chi Minh City, Danang City and Hanoi City. The study results show that the competition volume of Vietnamese online websites affected by 05 factors as follows: (1) The level of competition, Suppliers, The risk of substitution, Buyer Power, Entry Barrier. Based on the research results, measures are proposed to improve competitiveness for Vietnamese online sales websites in the future. After Analyzing the data, the main objectives of this study were to: First, identify the factors affecting competitiveness of Vietnamese online sales website; Second, determine the priority order of the impact factors affecting competitiveness of Vietnamese online sales websites; Third, propose solutions to enhance competitiveness of Vietnamese online sales websites in integrating TPP.

Keywords: Competitiveness, Online Website And Vietnam's Retail Websites, Vietnam

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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