British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
List of Articles
AS IT WAS IN THE BEGINNING, SO SHALL IT BE, WORLD WITHOUT END”RETRO-MARKETING: THE ART OF BRINGING BACK TO LIFE/REVITALIZING AN OLD BRAND (PRODUCT) – THE NIGERIAN EXPERIENCE
AYOZIE, DANIEL OGECHUKWU
MARKETING SYSTEM, SEASONAL PRICE VARIATION AND MARKET INTEGRATION OF HILSHA (TENUALOSA ILISHA) FISH IN SOME SELECTED AREAS OF BANGLADESH
Md. Imran Omar1*, Syed Ariful Haque2, Md. Rajib Sharker3, and Md. Fakhrul Islam4 & Mohammad Azharul Alam4
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