British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK.
BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication and other related areas.
British Journal of Marketing Studies is published in both online and printed versions.
List of Articles
Influence of Student’s Non-Cognitive and Cognitive Trait on their Proposed Entrepreneurial Ventures’ Initial Set Up Decision
Naila Aaijaz, PhD, Mohamed Dahlan Bin Ibrahim, PhD
Consumer Demand for Domestic and Imported Broiler Meat in Urban Ghana: Bringing Non-Price Effects into the Equation
Andrea E. Woolverton,Stephen Frimpong
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